Type and Typography

The aim of the Subject title Typeface and Typography is to prepare and train students to properly manage and implement the knowledge of typographical rules in the prepress.

Relying on the basis of the Subject title construction and intellectually creative sphere of graphic design, after passing an examination in this Subject title, students will be able to use the knowledge gained in the field, individual work and further education.

Typeface and Typography Subject title includes theoretical and practical part.

The lectures in the theoretical part of the Subject title include the following topics:

• Typography definition and concept of the subject
• The basics of type design / Anatomy of the letter
• The history of the typeface
• The history of the latin alphabet
• The history of the cyrillic alphabet
• The history of typeface
• Antiqua typefaces
• The reform the Cyrillic alphabet
• Sanserif typefaces
• The classification of the typefaces
• Legibility of typeface and readability of typography
• Typeface persona and the rhetoric of typography

The exercise in the practical part of the Subject title include the following topics:

• The construction of the characters
• The principles of digital typography
• The formats of the digital font
• Formating and generating of the font
• Font metrics and hint mechanisms
• Typography metrics
• The principles of typographic layout / The grid systems
• Typographic hierarchy and vocabulary

1. Nedeljković, S; Nedeljković, U; Pismo i tipografija, Fakultet tehničkih nauka, Novi Sad 2012

   (Original)

2. Phil Baines, Andrev Haslam, Type & typography, Laurence King 2002

   (Original)

3. Nedeljković, S; Nedeljković, M; Grafičko oblikovanje i pismo, Zavod za udžbenike i nastavna sredstva Beograd, 2006

   (Original)

Written (graphic works) and final exam.

Lectures, exercises and consultations.